ENTRANCE is thrilled to announce a collaboration with Icelandic based artist and perfumer ANDREA MAACK on a captivating fragrance that marks the high-fashion boutique’s 10-year anniversary. Here’s what you need to know about the new limited edition scent simply titled ANDREA MAACK X ENTRANCE.
By Diana Colcer
Photos: Anna Maggý
ANDREA MAACK X ENTRANCE is a collaborative project between Reykjavík based visual artist turned perfumer Andrea Maack and Bucharest’s luxury fashion boutique Entrance. The limited edition fragrance by Andrea Maack designed exclusively for Entrance marks the high-fashion boutique’s 10-year anniversary with magnetic noir resonance and timeless appeal. It represents the scented embodiment of Entrance’s growth and evolution, and the ambivalent mixture of emotions which comes with it — our passion, struggle, nostalgia, our joy, past and future.
ANDREA MAACK X ENTRANCE Eau de Parfum,
50 ml and 2 x 15 ML travel size in limited edition available from February 11th 2020 at ENTRANCE boutique.
As Bucharest´s avant-garde fashion destination, Entrance´s dazzling portfolio is a fashion forward mix of cutting edge streetwise brands, niche underground luxury labels and young local or international emerging talents — and Andrea Maack’s capsule fragrance collection has been a part of Entrance´s selection since 2016. And so, through their already established working relationship, it was easy for them to find a common ground in their aesthetics and values — a very “East meets North Europe” kind of feeling, which after almost a year of research and practice, resulted into a mysterious scent, a tasteful, mouth-watering contrast between sweet and spicy.
When working on this fragrance, says perfumer Andrea Maack, she looked at Entrance’s 10 years journey into becoming a premier fashion destination and tried to capture all the contrasting, powerful emotions that come with evolution. That and the carefully curated selection of luxury international brands the boutique offers inspired Andrea Maack to envision the loyal Entrance customer wearing a 360 look — from fashion to scent and to the overall architectural unique feel of the boutique’s space itself, which has become iconic to Entrance over the past 10 years.
What should you expect from ANDREA MAACK X ENTRANCE? Mystery, ambivalence, sensuality. A top note of bergamot provides an immediate slightly bitter, smoky sensuality against a heart of spicy yet creamy, saffron, nutmeg and sparkling fresh pink berries. All is swathed in a magical veil of vetiver, while a base of vanilla and patchouli anchor the amber notes, a tasteful contrast between sweet and spicy, that’s both delicious and addictive. Immerse yourself into the highly addictive olfactive universe of this new perfumed collectible by Andrea Maack and celebrate your everlasting commitment to the uncompromising style and niche fashion brought to you by Entrance.
ANDREA MAACK X ENTRANCE Eau de Parfum,
50 ml and 2 x 15 ML travel size in limited edition available from February 11th 2020 at ENTRANCE boutique.
Andrea Maack is an Icelandic fragrance house, founded by visual artist Andrea Maack. The collection of unisex fragrances is derived from her artwork, tapping into her heritage and scent memory. All her scented creations have been developed with an artistic approach, using the highest quality raw materials. The Andrea Maack collection is now available in over 22 countries worldwide in high end retailers and recognised in several international magazines such as French Vogue, AnOther Magazine, Elle, W magazine and Highsnobiety to name a few.
Click here to read our exclusive interview with Andrea Maack.
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